Lukas Insam CTO, MUSE.holiday · Val Gardena / South Tyrol

23 Work · 2026

Distribution analytics

Which bookings came from where, and who moved from OTAs to booking direct.

A nightly tracker of guests switching from online travel agencies to direct booking (names never stored); OTA versus direct share per destination, season on season; a monthly join of PMS bookings with web analytics and ad data to attribute each booking to its source. Also a revenue dashboard.

Years
2026
Kind
Work
Status
Running
Technologies
Python, n8n, GA4, Triple Whale, Windsor.ai
Cluster
6. Demand and distribution

Built during: Chief Technology Officer